car personalization

More than half of clients who specified a Rolls-Royce Ghost in 2011 turned to bespoke personalisation. The service, which includes anything from the application of unique paint colours, coach lines and tread plates to whole...

Porsche and Ford have become the latest brands to offer customers the chance to pick their dream cars via online configurators. Brands are increasingly tapping the internet to let customers design their perfect model without...

Italian fashion house Trussardi celebrates its 100th anniversary, and to mark the occasion has teamed up with BMW for a special edition 5 Series Gran Turismo. For the exterior look, the choice fell on an...

Commissioned by a mysterious Chinese client, Italian styling house Fenice Milano has teamed up with exclusive gadget designers Stuart Hughes to create the 500,000 Euro 'Fiat 500C La Dolce Vita Gold and Diamonds 200hp'. The...

Graf Weckerle Imperialwagen, a luxury car customizer from Germany, has released the details and images their Ferrari 599 GTB Fiorano program called the Comte Noir. While a standard 599 GTB is powered by a six-liter...

Bugatti has launched an online configurator for their Veyron model, both coupe and Grand Sport versions. Every color imaginable is available, for both the exterior and the interior. After you are done, your creation can...

Los Angeles tuners, Platinum Motorsport, have given this Rolls Royce Ghost their own special touch. Fortunately for Platinum Motorsport, their tuning kit for the luxury coupe actually accentuates the vehicle’s elegance instead of downplaying it...

Rolls-Royce has teamed up with Beverly Hills-based designer Bijan Pakzad to custom-design 30 Limited-Edition models costing more than $1 million each. Bijan will work closely with the luxury automaker to turn out a handful of...