car personalization

Brabus unveils its new Mercedes Sprinter-based Business Lounge passenger ‘van’ at the Moscow Motor Show.

New statistics reveal that the demand for personalization in the ultra luxury car segment is not only a growing trend but is one being driven by Middle Eastern clients.

Rolls-Royce is going to release a new collection of highly bespoke models in 2013, aptly named 'Home of Rolls-Royce' collection.

The memoR combines bespoke paint and carbon fibre body work to bring an even greater air of exclusivity to the standard McLaren MP4-12C supercar.

A Russian owner of a BMW X5 decided to give its car an exotic and expensive look, and wrapped up the high-selling SUV in gold!

The facelifted Rolls-Royce Phantom Series II wasn’t the only new model launched by Rolls-Royce at this week’s Geneva Motor Show. Rolls-Royce also used the Swiss event to unveil a new two-tone color option for...

Revealed at the Geneva Auto Show in Switzerland this week, Aston Martin announces Q by Aston Martin – a new era in personalization. Q by Aston Martin is a service that goes beyond the standard...

Bentley has announced plans to offer a new executive interior package on the Mulsanne. The package offers two different specifications: Theater and iPad. The theater option includes a roof-mounted 15.6-inch LED display or two headrest-mounted...