For its advertising campaign for autumn/winter 2011, Loewe’s strong, sensual, passionate woman returns in the form of Mariacarla Boscono.
But this season the visuals provide a gentler, more intimate context for Loewe’s ready to wear and leather accessories.
The campaign was shot by Mert Alas and Marcus Piggott in the Ritz Hotel in Madrid, a century-old landmark.
Working alongside Mert and Marcus were their trusted collaborators Paul Hanlon and Lucia Pieroni on hair and make-up respectively.
The Spanish model Andrés Velencoso also features, introducing a sense of intrigue around the relationship between his character and that of Mariacarla: both are seen in the same hotel room, but never at the same time.
The use of motion blur around the lamps draws attention to the presence of a watching eye, giving the campaign a voyeuristic edge.
Loewe will reveal its campaign on facebook where a new image will be released each day from July 5th.
