Karl Lagerfeld has created a new film for CHANEL titled “Private View.”
Filmed in black and white the fun four-minute clip features a split-screen comic book style and dialogue boxes. Shot at the Chanel store on 31 rue Cambon, British fashionista Lady Amanda Harlech plays an important client who arrives at the brand’s famous Paris boutique for a private show.
American model Jamie Bochert plays the nervous manager of the store awaiting Harlech, who arrives on a motorbike, catching Bochert off-guard.
Finally settled onto a luxurious sofa, the mysterious client is treated to a run-through of key looks from the pre-Fall 2014 collection, which is shown off by a cast of models including Nadja Bender, Grace Mahary, Ashleigh Good, Marine Deleeuw, Lindsey Wixson and Soo Joo Park.
The Pre-Fall collection is available in Chanel stores now, but you don’t have to “take everything” like Harlech’s character!
