EXO to model for luxury brand MCM

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K-pop idol group EXO has been chosen to model for luxury fashion brand MCM (Modern Creation München) according to The Korea Herald.

EXO for MCM

A related shoot was taken with two different concepts – punk and dandy — in which the idols posed in European styled outfits.

EXO MCM

MCM lauched an exclusive EXO online page, where various events will be held throughout September.

EXO MCM ad campaign FW 14

From September 3rd until the 30th, sharing news about the EXO x MCM micro site on SNS will put fans in the running for various prizes.

EXO MCM ad campaign

10 winners will be chosen for an MCM iPad pouch and one lucky winner will receive a bag from the EXO Fall Winter 2014’s collection.

EXO MCM ad campaign FW 2014 EXO MCM campaign FW 2014

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