French fashion blogger Garance Doré has directed a short film marking the opening of the new Bonpoint boutique in SoHo, New York.
Featuring a group of children playing with a range of accessories to the sound of British folk musician Rachael Dadd’s track “Bounce the Ball”, the film showcases key pieces from the French label’s Summer 2014 collection.
The SoHo boutique is Bonpoint’s second New York location, following the opening of its Madison Avenue retail spot in 2011.
Unveiled earlier this month, the store features a LADUREE tea room and a ‘Miniclub’ designed to help parents organize baby showers and host creative workshops for children.
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