Sports wear manufacturer Puma has unveiled the first fruits of a collaboration with Barbadian singer Rihanna and her Fenty label.
Leading the Puma By Rihanna Collection is the Puma Creeper, which remixes the classic Puma Suede design “with a little bit punk and a little bit rebel.” Musician and record producer Travi$ Scott was a creative director for the Puma Creeper photo shoot.
A limited edition Creeper was made available September 14 with a global rollout from September 18. Early sales will take place at a Bowery Street pop-up in New York, September 15-17.
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