Starwood Preferred Guest

It is time to consider the host of new implications for loyalty members for what will become the most valuable hotel loyalty program in the world.

Frequent fliers voted Marriott, Southwest and Air France/KLM among the best brands for their loyalty programs at the Freddie Awards.

Starwood Hotels has teamed up with Uber in a partnership that will allow loyalty members to earn Starpoints for every Uber ride around the world.

Hotel guests have given top marks to the Marriott chain for its loyalty program, which was ranked the top in overall customer satisfaction.

International hotel chain Starwood has unveiled a major revamp of its Starwood Preferred Guest loyalty program, targeting elite travelers with a host of new benefits. The chain, which operates Sheraton, Westin, W Hotels, Le Meridien...

Starwood's Preferred Guest program has topped a list of the 'best value' reward programs from US website NextAdvisor. Preferred Guest, a loyalty program which rewards hotel guests for their stays in Starwood-operated brands such as...

The hotel loyalty program Marriott Rewards, which counts 33 million members, has swept an awards event honoring the world's best frequent traveler schemes. It won the best hotel Program of the Year in both...