Shang Xia, the Chinese subsidiary of Hermès International, will open its first French store in Paris's ultra-chic Saint-Germain-des-Près neighborhood on September 12.
Hermes has opened its first boutique for its new brand Shang Xia -- a bold strategy that highlights China's growing importance to luxury goods companies.
"We are very moved -- this is like the birth...
This spring, Hermes plans to launch a new brand, called Shang Xia (meaning "topsy-turvy" in Mandarin), in the lucrative Chinese market.
It's an interesting move from Hermes, who generally tends to buy all or part...