Prada

Prada is introducing PradaPrivate, a collection of sunglasses that enables wearers to customize the letters and symbols on the temple of their frames. The Prada sunglass customization allows for two letters, numbers, and symbols to...

Prada has just released on its website the Fantasy Lookbook for its Fall/Winter 2010 collection, which mixes real-life fashion photography with digital illustration. The companion to the look book, the Fantasy ...

A Chinese tycoon said he has been quietly buying up shares in Italian fashion house Prada in an attempt to become the biggest shareholder, but the company describes his claim as being completely unfounded. Lu...

Prada unveiled their complete Fall/Winter 2010-11 ad campaign by Steven Meisel. Prada decided to publish the womenswear ads in color and the menswear in black and white (Pictures coming soon!). However, unlike the new Versace ads...

Following in the footsteps of competitors like Yves Saint Laurent and Gucci, Prada will launch an online boutique for US customers. Unfortunately you can't buy Prada clothing on the site but you can pick up...

The short film "First Film" is Prada's latest collaboratin with avant-garde filmmaker Yang Fudong. Featuring young men dressed in Prada menswear, the black & white film portays a timeless, dreamlike realm where anything is possible. The...

Prada is going back to basics with no multi-model campaigns and no high profile supermodels set to star in their Spring 2010 advertising campaign. Instead Prada has chosen Lithuanian model Rasa Zukauskaite as the brand’s...

Italian fashion house Prada has released a new book, simply titled “Prada”. The 706-page retrospective tome, looks back at 30 years of innovation in the world of fashion, architecture, art, communications, and cinema. The veritable style...