The luxury Japanese car company hopes that the RC coupe will broaden the brand's appeal when it makes its first official public appearance at the upcoming Tokyo motor show.
Lexus has released a teaser photo of its new concept vehicle set to debut at the 2013 Frankfurt Auto Show this fall. The photo released this week only shows the vehicle's headlight and grille.
Lexus on Wednesday unveiled the first official photos of its all-new IS sedan, ahead of the car's world debut at the 2013 Detroit Auto Show on Tuesday.
Lexus is planning to set up the automotive equivalent of Apple's 'Genius Bars', to assist consumers with understanding the technology inside their new cars.