At a time when leading luxury brands are steering towards the streetwear consumer base, Kim Jones is moving in the opposite direction. For his Spring/ Summer 2019 debut for Dior, Jones dug into the the brand heritage for inspiration.
Yoon Ahn, a streetwear maven is Dior Homme's newest Designer. Another sign that streetwear is overtaking luxury and definite LVMH plans to reclaim the hypebeast genre.