De Beers
Auctions
Blue Diamond to Earn $35 million at Auction
The De Beers Millennium Jewel 4 makes its way to Hong Kong auction
Jewellery
Andreea Diaconu stars in new De Beers campaign
De Beers has teamed up with model Andreea Diaconu and photographer Mary McCartney for their first campaign featuring a model in half a decade.
Jewellery
De Beers Azulea Collection
The De Beers Azulea Collection is a range of elegant rings crafted in four colours of gold, to be worn alone for everyday sparkle, or stacked for a contemporary statement.
With inspiration taken from the mesmerising horizon...
Events
De Beers Sparkles in 3D
De Beers has created a special exhibition called "The Art of Diamond Jewelry" in the setting of world famous department store, Isetan, in Tokyo.
Running through July 21st, the exhibit in the city's Shinjuku shopping...
Auctions
Rare blue diamond fetches $6.4M in Hong Kong
A rare 5.16-carat blue diamond sold at auction for $6.4 million in Hong Kong on Wednesday, confirming Asia's fast-growing taste for the precious stone.
London's famed Moussaieff Jewellers paid more than the $5.9 million expected...
Jewellery
De Beers Wildflowers Collection
Inspired by rare wildflowers only found in the South African wilderness, the iconic Wildflowers Collection encapsulates dancing flowers growing in nature.
The collection consists of necklaces, bracelets, pendants, earrings and rings all featuring the wildflower...
Collectibles
World’s most expensive pen goes on sale
The world's most expensive pen has finally gone on sale... for $1,470,000.
As we reported in February, the Aurora Diamante contains over 30 carats of De Beers diamonds on a solid platinum barrel.
It has a...
Jewellery
De Beers woos safe-haven investors
De Beers has launched a global campaign to convince investors that diamonds are an alternative to gold as a safe-haven investment.
The move is a sign of the pressure on the world's biggest diamond miner...
