America’s master of big-impact gowns Oscar de la Renta releases his first perfume in a decade.
Developed by Jean Marc Chaillan and Carlos Benaïm, the new fragrance has been named Live in Love, after the tattoo of de la Renta’s atelier director.
A green floral, Live in Love, is composed of bergamot, ginger orchid, hyacinth, muguet, galbanum, jasmine Sambac, orange blossom, rose, white woods, musk, amber, sandalwood, and cedar, and sells for $58 to $98.
The just-released commercial features an animation of David Downton’s print ad.
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