In preparation for spring, GIORGIO ARMANI is transforming one of its newest women’s fragrances into a fresh eau de toilette.
Launched in September 2013 as an eau de parfum, Si by Giorgio Armani will take on a new, lighter incarnation in 2015. Si Eau de Toilette is a floral chypre that plays upon contrasting notes.
DON’T MISS: GIORGIO ARMANI LAUNCHING ‘SI’ GIFT SET
The heart of the fragrance is an alliance of fresh ingredients (neo jungle blackcurrant essence, green pear, mandarin and neroli essence), softened by a bouquet of freesia and May rose. Hints of musk, amber wood and patchouli round out the eau de toilette’s olfactory pyramid.
Cate Blanchett, the spokesmodel for the original perfume, is expected to pose once again for this new variation.
Si Eau de Toilette by Giorgio Armani will go on sale February 23 at select perfume counters and department stores. The 30ml flacon is priced at $59.
