After sharing a behind-the-scenes video and a teaser, LONGCHAMP has unveiled the complete campaign film starring style icon Alexa Chung.
In her third tie-up with Longchamp, Alexa Chung posed for photographer Max Vadukul on the rooftop terrace of the Cité Radieuse in Marseille.
The 31-year-old model shares the spotlight with another fashion icon: the Longchamp Le Pliage Héritage bag, which is offered this season in a miniature version in electric blue or coral.
Directed by Jean-François Julian, the film emphasizes the dynamic energy of the brand ambassador and the modern feel of the new collection.
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