Proenza Schouler to make first foray into fragrance

American fashion label Proenza Schouler will be launching its first perfume with L’Oréal.

Under a new, long-term licensing agreement with the beauty giant, Proenza Schouler will create and develop fine fragrances bearing its brand name.

Proenza Schouler will join a part of the division that also houses Viktor & Rolf, Diesel, Maison Margiela and Cacharel.